Sarah is Masaiâs retail manager. That means Sarahâs main responsibility is Masaiâs shops, which includes the customer experience and contact for each woman entering a Masai shop. At Masai, you donât just buy clothes, you find space to be yourself, and a vision for women that goes beyond conventions and box-ticking, and thatâs what makes Sarahâs work so rewarding. Sarahâs extensive experience is very much an added bonus that also benefits colleagues and customers.
Masai stories
Sarah Kronbach Hermanstad
May 2021
Head of Retail at Masai
âIâve worked with shops â that is, the retail industry â all my life, and there are three main experiences Iâm very much aware of in my everyday life. The first is the gift I received when I moved to Paris and was lucky enough to work for Christian Louboutin. He taught me that a positive customer experience must be felt at all levels. Everyone deserves to be seen, and nobody should be without that. The second great realisation has been how privileged I am in my job here at Masai. You see, very little time elapses from a design idea taking shape, to put it in the hands of individual women. The third is what a gift it actually is to be with Masai. Iâve spent many years trying to fit in and be right, but itâs only now Iâve found contentment in being myself. I donât have to conform or fit into a box here; I have breathing space to be myself, and itâs such a great feeling to have.â
Sarah Kronbach Hermanstad
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Head of Retail
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