Sarah is Masai’s retail manager. That means Sarah’s main responsibility is Masai’s shops, which includes the customer experience and contact for each woman entering a Masai shop. At Masai, you don’t just buy clothes, you find space to be yourself, and a vision for women that goes beyond conventions and box-ticking, and that’s what makes Sarah’s work so rewarding. Sarah’s extensive experience is very much an added bonus that also benefits colleagues and customers.
Masai stories
Sarah Kronbach Hermanstad
May 2021
Head of Retail at Masai
“I’ve worked with shops – that is, the retail industry – all my life, and there are three main experiences I’m very much aware of in my everyday life. The first is the gift I received when I moved to Paris and was lucky enough to work for Christian Louboutin. He taught me that a positive customer experience must be felt at all levels. Everyone deserves to be seen, and nobody should be without that. The second great realisation has been how privileged I am in my job here at Masai. You see, very little time elapses from a design idea taking shape, to put it in the hands of individual women. The third is what a gift it actually is to be with Masai. I’ve spent many years trying to fit in and be right, but it’s only now I’ve found contentment in being myself. I don’t have to conform or fit into a box here; I have breathing space to be myself, and it’s such a great feeling to have.”
Sarah Kronbach Hermanstad
-
Head of Retail
MASAI STORIES
MASAI STORIES sind Porträts, die das Leben von Frauen durch Gedanken und Reflexionen engagierter und leidenschaftlicher Frauen erzählen. Die Geschichten handeln von Vielfalt, Offenheit, Mut und nicht zuletzt von der Freiheit, sich selbst zu wählen. Durch die Begegnung mit verschiedenen Frauen, die uns alle mit ihren Lebensentscheidungen und ihrer Kreativität inspirieren, wollten wir einen besonderen Einblick in die Welten der Frauen schaffen. Damit zeigen wir die Schönheit und Kraft, die entsteht, wenn Leidenschaft sich entfalten kann, und wenn man auf sein Herz hört und seine Träume lebt.
See other stories
See all
Elisabeth Nielsen
Für die dänisch-ukrainische Pianistin Elisabeth Nielsen begann ihre musikalische Reise und ihre Faszination für das Klavier, als sie fünf Jahre alt war. Für sie ist die Musik eine Sprache, die ihre Energie aus der Begegnung mit dem Publikum erhält.
Tina Hueg
Gwyneth Paltrow is a big fan, and many others are also loving Danish Cocoon Tea Artisans’ wonderful organic teas. Tina Hueg is the mastermind behind the company; three years ago she left her permanent job behind with nothing more than a love of tea and a passion to pursue her dream. She managed to create a success story based on a clear recipe that’s not just about tea, but also about passion, a love of others and always about giving more than you take.
Mille Bang
Mille Bang is studying theology and she believes that the love of God is what unites us all. Faith is the backbone of her life, and by applying Kierkegaard’s philosophy, she is able to put Christianity into a modern context that tackles everything from social media to the art of loving others.