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Inspired by women

Masai Stories

MASAI STORIES sind Porträts, die das Leben von Frauen durch Gedanken und Reflexionen engagierter und leidenschaftlicher Frauen erzählen. Die Geschichten handeln von Vielfalt, Offenheit, Mut und nicht zuletzt von der Freiheit, sich selbst zu wählen.

Julia Lahme

The Danish author, trend forecaster, and founder of a communications agency, holds many titles and believes in women’s rights to encompass more than what fits into a single box. She is a mother of two, married to the love of her life, and an outspoken feminist.

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Marie Vesterbæk

Maries Ziel als Designerin ist es Kleidung zu entwerfen, die lange hält und nicht etwas ist, das man nur für eine Saison hat und nachdem es veraltet ist wegwirft. Ihr ist es wichtig, dass man die Kleidung mehrere Jahre lang tragen kann, damit sie auch so nachhaltig wie möglich ist.

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Purnina (Punta) Bhalla

Puntas Geschichte ist auch die Geschichte von Masai, und es ist die Geschichte einer über 30 Jahre langen professionellen Zusammenarbeit, aus der mit der Zeit viel mehr geworden ist.

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Elisabeth Nielsen

Für die dänisch-ukrainische Pianistin Elisabeth Nielsen begann ihre musikalische Reise und ihre Faszination für das Klavier, als sie fünf Jahre alt war. Für sie ist die Musik eine Sprache, die ihre Energie aus der Begegnung mit dem Publikum erhält.

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Masai 30 Years

Die großartigen Menschen, die auf dieser Reise mitgewirkt haben, sind ein wichtiger Teil dieses Erfolgs. Deshalb haben wir neun Frauen, sowohl Kolleginnen als auch Kundinnen, zu einem offenen, ehrlichen und persönlichen Gespräch darüber eingeladen, wie es ist, 30 zu werden, heute eine Frau zu sein und warum Masai etwas ganz Besonderes ist. Das alles wurde zu einer schönen Geschichte verwoben, die sich wie genau die richtige Art anfühlt, Masai zu feiern.

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Cristina Santos

Für MASAI ist es wichtig, langfristige Beziehungen zu den Menschen aufzubauen, die Teil des Herstellungsprozesses unserer Kleidung sind. Eine Schlüsselrolle in diesem Prozess spielt Cristina Santos, die seit mehr als 23 Jahren mit Masai zusammenarbeitet und für die Produktion unserer Jersey-Styles verantwortlich ist.

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Birgitte Lund

Ich arbeite seit 36 Jahren als bildende Künstlerin. In meinen Bildern beschäftige ich mit dem Licht, dem Taktilen, den Farben und den vielen Schichten, aus denen ich meine Bilder aufbaue. Ich halte viel von der Langsamkeit des Prozesses und vertiefe mich in jedes Bild.

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Maude McNair Rahbek

Maude is Masai’s production manager, so her responsibility includes the entire process of making each piece of clothing. Maude has extensive knowledge of textiles and manufacturing techniques, and her dedication to crafting the best possible garment from the very best materials available is a daily inspiration. Maude has travelled the world and is in close contact with the people who take the design and turn it into a beautiful fashion statement.

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Tanja Marjatta Juhl

Tanja is one of the creative women who help create the styles that go into the collection. Prints have always featured strongly in Masai’s DNA, and we take pride in creating beautiful, vibrant, artistic prints that are always unique to us.

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Sarah Kronbach Hermanstad

Sarah is Masai’s retail manager. That means Sarah’s main responsibility is Masai’s shops, which includes the customer experience and contact for each woman entering a Masai shop.

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Anna Normann

Anna Norrman is actually Swedish, but loves Denmark and the Danes so much that she decided to set up a boutique B&B deep in the Danish countryside, a place where imperfections are celebrated and where the Danish obsession with the colour white is truly challenged.

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Anne Dvinge

Founder of LOW-FI Concerts, Anne Dvinge, grew up with music and with the will to always get up no matter how hard she falls. That drive and, not least, a passion for music, led to her creating Denmark's biggest platform for home concerts, an enterprise that makes sense more than ever now in a time of cultural restrictions and lack of community.

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Loa Dalgaard Worm

Ever since she was a small child, Loa Dalgaard Worm has wanted to save the world. Today, she’s able to come closer to achieving that goal, step by step and day by day, through collaborating closely with companies all over the world to put in place ambitious sustainability strategies.

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Tina Hueg

Gwyneth Paltrow is a big fan, and many others are also loving Danish Cocoon Tea Artisans’ wonderful organic teas. Tina Hueg is the mastermind behind the company; three years ago she left her permanent job behind with nothing more than a love of tea and a passion to pursue her dream. She managed to create a success story based on a clear recipe that’s not just about tea, but also about passion, a love of others and always about giving more than you take.

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Mille Bang

Mille Bang is studying theology and she believes that the love of God is what unites us all. Faith is the backbone of her life, and by applying Kierkegaard’s philosophy, she is able to put Christianity into a modern context that tackles everything from social media to the art of loving others.

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Veronica Hodges

Paper artist Veronica Hodges collects paintings of women from the 1800s, painted by women. She believes there’s an honesty and sensuality to them that differs from when men paint women. She also believes that happiness is a form of creativity and that creativity is just like a muscle – you need to exercise it regularly.

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Carina Simons

Carina Simons has always followed her heart, in both her life choices and her career. This led to her joining the Red Cross, where she currently is Marketing Manager for Red Cross recycling, raising money for the most vulnerable groups in Danish society. Last year Masai and the Red Cross entered a special partnership whereby Masai customers bring old Masai clothes to their local Masai store, and Masai then sends them on to the Red Cross charity stores. As a thank you all Masai's customers receive a discount on their next purchase.

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Inspired by women

Masai stories are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself. Through meetings these women, who all inspired us with their life choices and creativity, we wanted to create a special insight into women's lives. Our stories portray the strength and beauty that emerges when your life passions are allowed to blossom, and when you choose to listen to yourself and pursue your dreams.

But the stories also reflect on community and that notion that we're all stronger together, and also on how we can improve at find inspiration and strength in each other. We'd like to do our bit by putting women more on the agenda, so that together we create new and equal opportunities for each and every one of us. So, this isn't just a collection of stories, rather it's one big story about working together. All the stories are created and told by women, and give us insight, wise words and food for thought.